WEBSITE & DIGITAL PRIVACY POLICY
NuFin Auto, LLC (“NuFin,” “we,” “our,” or “us”) respects your privacy. This Website Privacy Policy explains how we collect, use, share, and protect information when you visit www.nufin.com (the “Site”) or interact with NuFin content, forms, or services that link to this policy. By accessing the Site, you agree to the practices described below. If you do not agree, please do not use the Site.
Information we collect
Category
Examples
How We Collect
Information you provide directly
Name, postal address, email, phone number, company or dealership name, comments or questions, documents you upload (e.g., PDFs
Web forms, live chat, email, support tickets, event sign-ups
Application-related information
Customer income, Social Security Number, driver’s-license details, banking data, vehicle VIN, mileage, payoff info (when dealers submit loan packages)
Online dealer portal, secure file transfer, third-party integrations
Automatically collected information
IP address, device type, browser type, referring URLs, pages viewed, clickstream data, time spent, cookie identifiers, pixels, and similar analytics data
First- and third-party cookies, log files, web beacons, analytics scripts
Information from third parties
Credit-bureau data, identity-verification results, bank-account aggregation feeds, dealership lead information
Approved service providers and business partners acting at your direction
Note on children’s data: The Site is not directed to children under 18, and we do not knowingly collect information from anyone under 18.
How we use your information
- Operate, maintain, and improve the Site and our services
- Respond to inquiries, schedule demos, and provide customer support
- Evaluate or facilitate credit applications and indirect loan purchases
- Validate identity, verify documents, prevent fraud, and enforce our agreements
- Send administrative notices (e.g., policy updates, security alerts)
- Market NuFin products or services that may interest you (you may opt out at any time)
- Conduct analytics, usage trend analysis, and performance monitoring
- Comply with applicable laws, regulations, legal processes, and supervisory requests
We will not use the data for purposes materially different from those listed here without providing additional notice or, if required, obtaining your consent.
Cookies, Pixels & Similar Technologies
NuFin and our analytics partners (e.g., Google Analytics, HubSpot) deploy cookies and pixel tags to:
- Recognize your browser or device
- Maintain sessions and security controls
- Measure Site traffic and usage patterns
- Personalize content and NuFin advertisements (no third-party product ads)
Most browsers let you remove or reject cookies through their settings. If you disable cookies, portions of the Site may not function properly.
The Site currently does not respond to Do Not Track (DNT) signals
How We Share Information
NuFin does not sell personal information. We share data only:
- With service providers who perform functions for us under confidentiality obligations (e.g., cloud hosting, document storage, analytics, email delivery)
- With dealers or their agents to facilitate loan funding, address servicing questions, or perfect NuFin’s security interest
- With credit bureaus, government agencies, and law-enforcement authorities where required by law or to protect NuFin’s rights, property, or users
- In corporate transactions (e.g., merger, acquisition) where permitted, provided the recipient agrees to respect your information consistent with this policy
We do not allow third parties to use your data for their own independent marketing.
Data Security
We employ administrative, technical, and physical safeguards—including TLS encryption, multi-factor authentication, network segmentation, vulnerability scanning, and audit logging—to protect information from unauthorized access, disclosure, or destruction. No website or transmission can be guaranteed 100 % secure; please use caution and contact us immediately at privacy@nufin.com if you suspect any compromise.
Your Choices
We may update this policy occasionally. Changes will be posted on this page with an updated date.
- Marketing email: Click the “unsubscribe” link in any promotional email or email privacy@nufin.com. Transactional or account-related messages will still be sent.
- Access & correction: If you have submitted information through a form or dealer account and need to update it, email privacy@nufin.com with sufficient detail for us to locate the record.
- Cookie controls: Adjust your browser settings or visit the Network Advertising Initiative (NAI) opt-out page to manage certain cookies.
Retention
We keep personal information as long as necessary to fulfill the purposes outlined above, comply with legal or contractual obligations, resolve disputes, and enforce our agreements. Retention periods vary based on record type and regulatory requirements (e.g., loan-servicing files are typically retained for at least seven years after payoff).
Third-Party Links
The Site may link to external sites (e.g., payment portals, dealer resources) that NuFin does not control. We are not responsible for the privacy practices or content of those sites. Review their privacy policies before providing information.
Changes to This Policy
We may revise this Website Privacy Policy from time to time. If changes are material, we will post the updated policy with a new “Effective Date” and, where required, provide additional notice. Your continued use of the Site after changes are posted constitutes acceptance of the revised policy.
Contact Us
NuFin Auto, LLC
Attn: Compliance & Privacy
Phone: (678) 365 - 4969
Email: privacy@nufin.com