The Story Behind
Our Company

About Us

NuFin was born from a simple idea: everyone deserves a chance to drive, and every dealer deserves a partner they can trust. We set out to rethink indirect auto financing—combining advanced tech with a focus on real people. Today, we’re proud to serve a growing network of dealerships and drivers, one loan at a time.

Our Mision

We want to empower every driver and dealer with accessible, fast, and flexible auto financing solutions. We break down barriers to vehicle ownership and fuel dealership success by delivering innovative funding options, exceptional support, and a commitment to putting people first—because the road ahead belongs to everyone.

Our Vision

We envision a world where credit history doesn’t dictate opportunity, and every dealership thrives with the right financial partner. NuFin aims to lead the indirect auto finance industry by blending cutting-edge technology with human-centered service, creating a future where driving dreams become reality for all.
More than an auto finance company
We’re a partner to drivers of all credit backgrounds and a catalyst for dealership success, delivering fast, flexible solutions with a human touch.

The principals that drive everything we do

These principals guide every decision, every loan, and every partnership.
How we work matters as much as what we achieve.
Speed & Substance
Lightning-fast approvals backed by rock-solid underwriting.
Integrity & Transparency
Simple terms, no hidden fees, clear communication every step of the way.
Accessibility
Mobile-first financing that welcomes every credit journey.
Innovation & Automation
Smart tech that removes friction while keeping humans in the loop.
Relationship-Driven
Long-term support for both our dealers and our direct borrowers.
Empowerment
Resources that unlock financial progress for customers and business growth for partners.